The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932.In 1934, his company came to be called “Lego”, derived from the Danish phrase leg godt, which means “play well”. In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them “Automatic Binding Bricks”. These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.
The Lego Group’s motto is det bedste er ikke for godt which means roughly “only the best is the best” (more literally “the best is never too good”). This motto, which is still used today, was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego Company’s output, even though the Danish trade magazineLegetøjs-Tidende (“Toy-Times”), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children’s toys, due in part to the high standards set by Ole Kirk.
It didn’t happen in a day:
It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile. In 1958, the modern brick design was developed; however, it took another five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick design was patented on 28 January 1958.
Its Income Sources: Video games,Board games,Films and television
Lego operates 125 retail stores (80 in the United States, 13 in the United Kingdom, 11 in Germany, 10 in Canada, 6 in France, 2 in Austria, 1 in Belgium, 1 in Sweden and 1 in Denmark).
Lego branched out into the video game market in 1997, beginning games with Lego Island and Lego Creator. Popular titles include the 1999 game Lego Racers and the 2001 game Lego Racers 2.
In June 2013, it was reported that Warner Bros. was developing a feature film adaptation of Lego Ninjago. The Lego Movie, a feature film based on Lego toys, was released by Warner Bros. in February 2014.Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy.
Amazing constructions with Lego:(click for full image)
Build your own Lego with Google Chrome: